<p>Reality star and businesswoman Kim Kardashian's Skims raised $154 million in its latest funding round led by venture firm Thrive Capital to reach a $1.6 billion valuation, the shapewear label said on Friday.</p>.<p>The round also included funding from two existing investors, Imaginary Ventures and Alliance Consumer Growth.</p>.<p>The TV personality's lucrative businesses - makeup brand KKW launched in 2017 and Skims in 2019 - have gained popularity with young shoppers, and have been heavily promoted and sold online with the help of Kardashian's social media huge following.</p>.<p>Kardashian, who launched her career off the reality TV series "Keeping Up with The Kardashians," was included in April for the first time on Forbes magazine's list of the world's billionaires.</p>.<p>The latest funds would be used to expand into new categories and explore retail opportunities, including the expansion of its global retail presence, the company said.</p>
<p>Reality star and businesswoman Kim Kardashian's Skims raised $154 million in its latest funding round led by venture firm Thrive Capital to reach a $1.6 billion valuation, the shapewear label said on Friday.</p>.<p>The round also included funding from two existing investors, Imaginary Ventures and Alliance Consumer Growth.</p>.<p>The TV personality's lucrative businesses - makeup brand KKW launched in 2017 and Skims in 2019 - have gained popularity with young shoppers, and have been heavily promoted and sold online with the help of Kardashian's social media huge following.</p>.<p>Kardashian, who launched her career off the reality TV series "Keeping Up with The Kardashians," was included in April for the first time on Forbes magazine's list of the world's billionaires.</p>.<p>The latest funds would be used to expand into new categories and explore retail opportunities, including the expansion of its global retail presence, the company said.</p>