<p>Tata Motors today said Argentine superstar Lionel Messi's decision to retire from international football will not affect his association with the company as its global brand ambassador.<br /><br /></p>.<p>Messi sensationally announced his retirement today from international football after Argentina crashed to defeat against Chile in the Copa America Centenario final.<br /><br />"This does not change our association with him," a company spokesperson said.<br /><br />Last year, in November, in a major marketing initiative, Tata Motors had roped in the soccer superstar as global brand ambassador for its passenger vehicle portfolio in a two-year contract, which can be extended.<br /><br />The company had signed up the five-time winner of the best football player of the world award and Argentine captain to promote and endorse passenger vehicles globally.<br /><br />Tata Motors was seeking to engage with young people through its association with Messi, who was seen promoting the company's latest hatchback Tiago.<br /><br />The company's association with Messi is the first time ever that Tata Motor's passenger vehicle business undertook an overall brand association campaign with a brand ambassador. It is also for the first time that Messi endorsed an Indian brand.</p>
<p>Tata Motors today said Argentine superstar Lionel Messi's decision to retire from international football will not affect his association with the company as its global brand ambassador.<br /><br /></p>.<p>Messi sensationally announced his retirement today from international football after Argentina crashed to defeat against Chile in the Copa America Centenario final.<br /><br />"This does not change our association with him," a company spokesperson said.<br /><br />Last year, in November, in a major marketing initiative, Tata Motors had roped in the soccer superstar as global brand ambassador for its passenger vehicle portfolio in a two-year contract, which can be extended.<br /><br />The company had signed up the five-time winner of the best football player of the world award and Argentine captain to promote and endorse passenger vehicles globally.<br /><br />Tata Motors was seeking to engage with young people through its association with Messi, who was seen promoting the company's latest hatchback Tiago.<br /><br />The company's association with Messi is the first time ever that Tata Motor's passenger vehicle business undertook an overall brand association campaign with a brand ambassador. It is also for the first time that Messi endorsed an Indian brand.</p>