JOIN USRaymond, a well-known clothing brand, on Friday became the first Indian outlet to open its doors to Pakistani customers in the posh locality of Clifton here, a move lauded by business community as a step towards closer trade ties between two neighbours.
The Indian suiting and fabric company formally opened its first shop in Pakistan’s financial hub without much fanfare although back page ads of the opening were prominent in morning newspapers.
Najmus Saqib, a director of NexSource, which acquired the rights to run the Raymond outlet in Pakistan, said he saw the opening as the first step towards more Indian brands entering the Pakistani market.
“The interest from our clientele has been very encouraging and it does not surprise us because Raymond is also known internationally and has some 40 international outlets,” he said.
“I also see this opening as a small step towards more free trade between the two countries,” he said.