<p>Reddit, the social media platform at the heart of the recent retail stock trading frenzy, said on Friday it had appointed Drew Vollero as its first chief financial officer.</p>.<p>Vollero, who served as Snap Inc's first CFO and was a former executive of Mattel Inc, will lead Reddit's finance team starting later this month and will report to Jen Wong, the company's chief operating officer.</p>.<p>The company has been in the spotlight for its day-trading forum where individual traders recently triggered a rally in many shorted stocks, including GameStop and AMC.</p>.<p>Reddit also said on Friday it saw a 90% increase in advertising revenue during the fourth quarter, and daily active users grew to more than 52 million.</p>.<p>The appointment comes as the company is considering an IPO, the New York Times reported, citing Reddit's Chief Executive Officer Steve Huffman.</p>
<p>Reddit, the social media platform at the heart of the recent retail stock trading frenzy, said on Friday it had appointed Drew Vollero as its first chief financial officer.</p>.<p>Vollero, who served as Snap Inc's first CFO and was a former executive of Mattel Inc, will lead Reddit's finance team starting later this month and will report to Jen Wong, the company's chief operating officer.</p>.<p>The company has been in the spotlight for its day-trading forum where individual traders recently triggered a rally in many shorted stocks, including GameStop and AMC.</p>.<p>Reddit also said on Friday it saw a 90% increase in advertising revenue during the fourth quarter, and daily active users grew to more than 52 million.</p>.<p>The appointment comes as the company is considering an IPO, the New York Times reported, citing Reddit's Chief Executive Officer Steve Huffman.</p>