<p>Investment guru and former Infosys CFO T V Mohandas Pai Saturday said the foray of Mukesh Ambani's Reliance into India's e-commerce space would allay fears of digital colonisation and dramatically lower costs, immensely benefiting the consumers.</p>.<p>"One thing is certain that consumers and India will be a winner, and in online retail, the fear of becoming a digital colony will recede with the entry of a formidable Indian entity, Reliance," he told PTI in an interview here.</p>.<p>Reliance seems to be creating next generation retail network which has the potential to radically change the dynamics of retail in a fast-growing economy, Pai said, adding that "it would dramatically lower costs, reduce inefficiencies in the supply chain, reduce waste and deliver better. This will immensely benefit consumers."</p>.<p>Pai's comments come in the wake of Ambani's plans to create an online-to-offline platform at the Vibrant Gujarat Summit and urging Prime Minister Narendra Modi to take steps to end increasing "<a href="https://www.deccanherald.com/national/mukesh-ambani-narendra-modi-data-colonisation-713668.html" target="_blank">data colonisation</a>" by global corporations.</p>.<p>Ambani, who is the Chairman of Reliance Industries, drew parallels between Mahatma Gandhi's movement against political colonisation and call for a revolution against data colonisation and pressed for control and ownership of India's data by its own people, not by corporates. Reliance is truly a formidable competitor as it has capital, technology, networks, physical retail presence, a long term vision and the passion to win, he said.</p>.<p>Reliance's next-generation retail network is powered by a robust fibre network with an efficient supply-chain giving consumers an online-offline experience of their choice.</p>.<p>Pai noted that exciting times were ahead with the entry of Reliance into the e-commerce space as the existing online players have grown on customer discounts blowing up nearly Rs 50,000 crore in capital through discounts and infrastructure. "Jio has created a national network of mom and pop stores and other retail along with their own network on a broadband fibre network. With their existing retail network, they will be a formidable competitor to the Big online retail players. For retail to succeed, the supply chain and distribution are critical," he said.</p>.<p>The online retailers create the distribution capability through their tech portals which has a global reach but the back end supply chain remains the same as goods need to be delivered, the former Infosys CFO said. "The business is now moving to an online-offline model as consumers still love the physical shopping experience in many categories," he added.</p>
<p>Investment guru and former Infosys CFO T V Mohandas Pai Saturday said the foray of Mukesh Ambani's Reliance into India's e-commerce space would allay fears of digital colonisation and dramatically lower costs, immensely benefiting the consumers.</p>.<p>"One thing is certain that consumers and India will be a winner, and in online retail, the fear of becoming a digital colony will recede with the entry of a formidable Indian entity, Reliance," he told PTI in an interview here.</p>.<p>Reliance seems to be creating next generation retail network which has the potential to radically change the dynamics of retail in a fast-growing economy, Pai said, adding that "it would dramatically lower costs, reduce inefficiencies in the supply chain, reduce waste and deliver better. This will immensely benefit consumers."</p>.<p>Pai's comments come in the wake of Ambani's plans to create an online-to-offline platform at the Vibrant Gujarat Summit and urging Prime Minister Narendra Modi to take steps to end increasing "<a href="https://www.deccanherald.com/national/mukesh-ambani-narendra-modi-data-colonisation-713668.html" target="_blank">data colonisation</a>" by global corporations.</p>.<p>Ambani, who is the Chairman of Reliance Industries, drew parallels between Mahatma Gandhi's movement against political colonisation and call for a revolution against data colonisation and pressed for control and ownership of India's data by its own people, not by corporates. Reliance is truly a formidable competitor as it has capital, technology, networks, physical retail presence, a long term vision and the passion to win, he said.</p>.<p>Reliance's next-generation retail network is powered by a robust fibre network with an efficient supply-chain giving consumers an online-offline experience of their choice.</p>.<p>Pai noted that exciting times were ahead with the entry of Reliance into the e-commerce space as the existing online players have grown on customer discounts blowing up nearly Rs 50,000 crore in capital through discounts and infrastructure. "Jio has created a national network of mom and pop stores and other retail along with their own network on a broadband fibre network. With their existing retail network, they will be a formidable competitor to the Big online retail players. For retail to succeed, the supply chain and distribution are critical," he said.</p>.<p>The online retailers create the distribution capability through their tech portals which has a global reach but the back end supply chain remains the same as goods need to be delivered, the former Infosys CFO said. "The business is now moving to an online-offline model as consumers still love the physical shopping experience in many categories," he added.</p>