<p>The name change is the latest in a string of bad news for the Canadian company.<br />RIM said in a statement today that "BlackBerry 10" will be the new brand name for its next generation mobile platform. Analysts say RIM's future depends on a successful launch of the new platform which RIM dubbed BBX just months ago.<br /><br />A US federal court judge in Albuquerque, New Mexico, banned RIM from using the BBX name at a conference being held in Singapore this week after finding that software company Basis International Ltd. had registered and used the trademark for 26 years.</p>
<p>The name change is the latest in a string of bad news for the Canadian company.<br />RIM said in a statement today that "BlackBerry 10" will be the new brand name for its next generation mobile platform. Analysts say RIM's future depends on a successful launch of the new platform which RIM dubbed BBX just months ago.<br /><br />A US federal court judge in Albuquerque, New Mexico, banned RIM from using the BBX name at a conference being held in Singapore this week after finding that software company Basis International Ltd. had registered and used the trademark for 26 years.</p>