<p>Niche bike maker Royal Enfield on Friday said it has made a foray into the Japanese market with the launch of a store in Tokyo.</p>.<p>The newly inaugurated store will offer complete range of motorcycles, apparel and accessories, in addition to spares and service, Royal Enfield said in a statement.</p>.<p>This is a fresh start for the company in what is perhaps the most iconic automobile market in Asia-Pacific region, it added.</p>.<p>"At the heart of everything we do, lies the fundamental experience of life that is authentic and real.</p>.<p>"With that ideology, we have not just pioneered and led, but also expanded the mid-size segment in India and across the world," Royal Enfield CEO Vinod K Dasari said.</p>.<p>The company sees a clear opportunity to be able to do the same in Japan as well, with a huge commuter base seeking out real adventures and experiences, he added.</p>.<p>Commuters are also looking to upgrade to a motorcycle that enables them to kick-start the active lifelong pursuit of exploration, and, at the same time, is accessible and practical enough for daily riding conditions, Dasari added.</p>.<p>"Japan has an evolved motorcycling ecosystem and a matured riding culture. Not just our motorcycles but our complete range of purpose-built apparel and accessories will also cater to the riding enthusiasts in the country," Dasari said.</p>.<p>Royal Enfield will sell five of its widely popular models, featuring single-cylinder and twin cylinder engines, in Japan.</p>.<p>The company has roped in PCI Co Ltd in Japan as its distributor. </p>
<p>Niche bike maker Royal Enfield on Friday said it has made a foray into the Japanese market with the launch of a store in Tokyo.</p>.<p>The newly inaugurated store will offer complete range of motorcycles, apparel and accessories, in addition to spares and service, Royal Enfield said in a statement.</p>.<p>This is a fresh start for the company in what is perhaps the most iconic automobile market in Asia-Pacific region, it added.</p>.<p>"At the heart of everything we do, lies the fundamental experience of life that is authentic and real.</p>.<p>"With that ideology, we have not just pioneered and led, but also expanded the mid-size segment in India and across the world," Royal Enfield CEO Vinod K Dasari said.</p>.<p>The company sees a clear opportunity to be able to do the same in Japan as well, with a huge commuter base seeking out real adventures and experiences, he added.</p>.<p>Commuters are also looking to upgrade to a motorcycle that enables them to kick-start the active lifelong pursuit of exploration, and, at the same time, is accessible and practical enough for daily riding conditions, Dasari added.</p>.<p>"Japan has an evolved motorcycling ecosystem and a matured riding culture. Not just our motorcycles but our complete range of purpose-built apparel and accessories will also cater to the riding enthusiasts in the country," Dasari said.</p>.<p>Royal Enfield will sell five of its widely popular models, featuring single-cylinder and twin cylinder engines, in Japan.</p>.<p>The company has roped in PCI Co Ltd in Japan as its distributor. </p>