Sminq launches platform for live updates

Sminq, a startup that seeks to make decision-making easier for users, has announced the launch of its app in Bengaluru.

As a social media platform, Sminq is oriented differently, in that it is place-driven and not people-driven. The app allows users to click and upload real-time photographs/information about a place, which then expires after 24 hours. This ensures that the information is real-time, and the platform steers clear of fake news by disallowing photographs to be routed from the user's gallery.  

Talking to DH, Sminq Co-founder and CEO Shachin Bharadwaj said, "The future of social networking is in places, not people. Sminq allows people to ascertain the situation at a venue they seek to visit beforehand, thereby allowing them to make an informed decision."

Sminq is funded by the co-founder's previous venture Tastykhana.com's success. Tastykhana marked its exit in 2014, when it was acquired by Foodpanda. 

Currently, the company is focused on building its user base, but find that brands will find a use case on the app to have themselves featured. "We will eventually open up to advertising, and brand-based content generation, which will be our revenue models," he said.

"Moreover, we ensure that content is not offensive or damaging. I think the time has come, when platforms have to start taking responsibility for the content quality," he added. 

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