<p>To further strengthen its position in the e-commerce space, Snapdeal on Thursday announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations.<br /><br /></p>.<p>In a release issued, Snapdeal said that it will further personalise user experience and drive conversions through intelligent recommendation.<br /><br />Commenting on the development, Snapdeal co-founder Rohit Bansal said, “We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision.”<br /><br />The acquisition of Wishpicker, the fifth one in its history, comes a few months after the acquisition of Doozton, a cutting-edge social product discovery technology platform. The company, however, did not reveal financial details.<br /><br />“As consumer buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers,” said Bansal.<br /><br />Founded in 2013 by IIT-Delhi graduates, Apurv Bansal and Prateek Rathore, Wishpicker.com offers users smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. <br /><br />Users can also find gift suggestions based on Facebook likes and interests of the recipient. Wishpicker.com’s platform uses machine learning, which ensures that recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker’s team of IIT data scientists.<br /><br />Snapdeal, founded in February 2010 by Kunal Bahl, along with Rohit Bansal, is one of the largest online marketplaces in India with the widest assortment of 5 million-plus products across 500-plus diverse categories from thousands of regional, national and international brands and retailers. With over 30 million members and 50,000-plus merchants, Snapdeal.com is the shopping destination for internet users across the globe.<br /></p>
<p>To further strengthen its position in the e-commerce space, Snapdeal on Thursday announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations.<br /><br /></p>.<p>In a release issued, Snapdeal said that it will further personalise user experience and drive conversions through intelligent recommendation.<br /><br />Commenting on the development, Snapdeal co-founder Rohit Bansal said, “We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision.”<br /><br />The acquisition of Wishpicker, the fifth one in its history, comes a few months after the acquisition of Doozton, a cutting-edge social product discovery technology platform. The company, however, did not reveal financial details.<br /><br />“As consumer buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers,” said Bansal.<br /><br />Founded in 2013 by IIT-Delhi graduates, Apurv Bansal and Prateek Rathore, Wishpicker.com offers users smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. <br /><br />Users can also find gift suggestions based on Facebook likes and interests of the recipient. Wishpicker.com’s platform uses machine learning, which ensures that recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker’s team of IIT data scientists.<br /><br />Snapdeal, founded in February 2010 by Kunal Bahl, along with Rohit Bansal, is one of the largest online marketplaces in India with the widest assortment of 5 million-plus products across 500-plus diverse categories from thousands of regional, national and international brands and retailers. With over 30 million members and 50,000-plus merchants, Snapdeal.com is the shopping destination for internet users across the globe.<br /></p>
