<p>Profiling "How a star CEO keeps her bank growing" the US business magazine recalls how "by embracing caution at the right moment, Kochhar -- who became CEO of the bank in early 2009 -- skilfully guided ICICI through the financial crisis that crippled rivals around the globe."<br /><br />"Now India's largest private bank is once again on a strong trajectory for growth in a nation where banking is a go-go industry that benefits from a burgeoning middle class demanding mortgages, checking accounts, and credit cards at a pace US bankers can barely comprehend," it said noting, "Total assets now top $91 billion, up from $21 billion a decade ago."<br /><br />"Kochhar, 49, has expanded not by taking on more risk, but by building a base of loyal customers and shunning the pell-mell marketing of credit card and personal loans to newcomers that so endangered the franchise just three years ago," Fortune said.<br /><br />"There's no question that India's overall growth contributes mightily to ICICI's success," Fortune said. But Kochhar, whose turnaround of ICICI has earned her many accolades, including the No. 5 spot on Fortune's International Most Powerful Women list, "isn't just riding India's coattails."<br /><br />Putting a major emphasis on profitability at ICICI, she's executing a plan of disciplined expansion with a pledge to make ICICI one of the top 20 banks in the world within 10 years, Fortune said.<br /><br />"That's an incredible ambition that would require multiplying its $90 billion in assets about 15-fold, but ICICI shareholders can at least be assured that Kochhar will attack the goal with her trademark blend of cool and grit," it said.</p>
<p>Profiling "How a star CEO keeps her bank growing" the US business magazine recalls how "by embracing caution at the right moment, Kochhar -- who became CEO of the bank in early 2009 -- skilfully guided ICICI through the financial crisis that crippled rivals around the globe."<br /><br />"Now India's largest private bank is once again on a strong trajectory for growth in a nation where banking is a go-go industry that benefits from a burgeoning middle class demanding mortgages, checking accounts, and credit cards at a pace US bankers can barely comprehend," it said noting, "Total assets now top $91 billion, up from $21 billion a decade ago."<br /><br />"Kochhar, 49, has expanded not by taking on more risk, but by building a base of loyal customers and shunning the pell-mell marketing of credit card and personal loans to newcomers that so endangered the franchise just three years ago," Fortune said.<br /><br />"There's no question that India's overall growth contributes mightily to ICICI's success," Fortune said. But Kochhar, whose turnaround of ICICI has earned her many accolades, including the No. 5 spot on Fortune's International Most Powerful Women list, "isn't just riding India's coattails."<br /><br />Putting a major emphasis on profitability at ICICI, she's executing a plan of disciplined expansion with a pledge to make ICICI one of the top 20 banks in the world within 10 years, Fortune said.<br /><br />"That's an incredible ambition that would require multiplying its $90 billion in assets about 15-fold, but ICICI shareholders can at least be assured that Kochhar will attack the goal with her trademark blend of cool and grit," it said.</p>