Agencies seek HC nod for Xmas advertising

Agencies seek HC nod for Xmas advertising

Advertising agencies have sought direction from the High Court, seeking permission to advertise during the Christmas season at the very least, stating that livelihoods are at stake.

A division bench headed by Chief Justice Dinesh Maheshwari was hearing a PIL seeking directions to remove unauthorised hoardings.

The agencies’ counsel told the court that livelihoods of over 1.5 lakh employees and their families are at stake.

He added that the BBMP wrongfully pulled down hoardings despite them having valid licences, and the hoardings were in private properties, not on public or BBMP properties.

He also said that festivals like Ganesh Chaturthi, Diwali and Christmas are the only opportunities the agencies get to advertise; even that is taken away after the BBMP’s one year ban.

According to the counsel, the agencies advertise after borrowing from banks and they have to pay monthly instalments and taxes. Not being able to advertise will have serious implications on the livelihoods of many in the industry, the counsel told the court. The court, meanwhile, stated that it will examine the same and adjourned the case to December 18.