Games open up business opportunities

Last Updated 08 October 2010, 08:07 IST

As big sporting events also bring in platform for business, various leading trade promotion bodies are trying their best to seize the opportunity and expand their trade.

Business Club Australia (BCA), a leading business networking programme launched by the Australian Government during Sydney Olympics, have been organising business promotion events since October 4 to further enhance trade ties with Indian companies.

Leading business chamber CII has also organised a series of events to promote business during the course of the event. To seize the opportunity, CII and the Games Organising Committee have partnered together to further the economic and business interest of India globally.

"Business Club India will strive to draw high-powered business delegations from offshore to India during the event and allow them to leverage this opportunity for transacting business and enjoy Commonwealth games," said BCI officials.

Australian Officials said the BCA has already engaged 36,500 business people since its inception through business networking programmes in major sporting events across the globe and helped the country generate over 1.7 billion Australian dollars of business so far.

In India, BCA had planned 22 events during the course of the Commonwealth Games to boost business links.

"This is a great platform to extend business with Indian companies involved in business linked to building sports infrastructure," an official from BCA said.

BCA has been organising events covering key industry sectors such as advanced manufacturing, agribusiness (including food and beverage), building and construction, clean energy, education, financial services, mining, and sports and major events.

Various Australian companies were involved in installation of sports infrastructure in several stadiums in the city.

Sports Technology International (STI), Australia's leading supplier of artificial turf and sports surfaces, installed the elite hockey pitch at the Major Dhyan Chand National Hockey stadium

"During 22 industry events over 11 days of competition, we expect more than 2000 business people to get together to do business at BCA events," said Ashley White, manager BCA.

The government estimated that the ongoing Games may add about USD 5 billion to the Indian economy and create about 2.5 million jobs in the next few years.

(Published 08 October 2010, 08:07 IST)

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