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Bowled over by Brett

Signature tune
Last Updated 14 February 2011, 12:58 IST
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Brett is expected to spearhead all of Castrol’s brand activities including its initiatives in the digital space. He will join the world’s greatest batsman Sachin Tendulkar and the leading ICC ranked all rounder Shakib Al Hasan, completing the team of high performance cricket brand ambassadors for Castrol.

At the event, Brett announced the name of the first winner of Castrol’s biggest
consumer promotion campaign, World Cup ka Hero contest for the ICC Cricket World Cup.

As part of the contest, 20 winners will get to watch the world cup match on a
royal couch from a special vantage position in the stadium. From a flight to the match venue to special attendants providing food and beverages at the winner’s beck and call, the winner is going to have a once in a lifetime experience of watching the world cup. The winners’ name will also keep flashing on the replay screen.

“This is really unbelievable and I am looking forward to this once in a lifetime opportunity,” said Ashok Kumar, the first winner of the event, unable to contain his enthusiasm.

Brett also surprised the audience with a few lines in Hindi and made a sheepish confession that his knowledge of Hindi is only thoda thoda. Brett along with fellow band mate Mick Vawdon gave a live performance on stage launching a signature tune for the Castrol Index.

The tune was composed and recorded by Brett’s band – White Shoe Theory. The catchy number will be played live in all stadiums when the Castrol Index will be shown during matches.

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(Published 14 February 2011, 12:57 IST)

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