Trent Hypermarket to launch Tesco products in India

The UK-based retailer giant, Tesco, entered into a JV with Trent in 2008 to provide retail expertise to the latter and help expand its hypermarket operations. Till now, Tesco used to sell some of its FMCG products, mainly in personal-care such as shampoos, deodorants, body lotions, household cleaners and diapers, in Trent's hypermarket chain -- STAR Bazaar.

However, the company will soon be selling a range of food products consisting of cereals, biscuits, juices, pasta, and snacks, initially in Mumbai and Bangalore, the company said in a release here.

"At Star Bazaar, it is our constant endeavour to provide our customers with an unmatched array of high quality products at affordable prices. With the launch of Tesco food products we bring forth international quality and unique products at great prices, thus offering a well defined value proposition to our discerning customers," Trent Hypermarket CEO Jamshed Daboo said.

Star Bazaar currently runs seven stores in the country and plans to scale it up to 11 by the end of the year, the company had earlier said. Meanwhile, the move is strategic for both Tesco and Trent as it would boost the revenues of the Tata Group company as well as help the UK retailer expand its presence in the country.

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