A stepping stone for success

Creative Minds

A team of youth with common interest come together to form their own production group to make documentaries, movies, corporate films and ad films. Unfazed by odds, they struggle to make a mark with their small initiatives in film and ad making in the big and competitive world of media.

Suddenly comes the acclaim, recognition for their hard work at a time when many of the team members disintegrate to find a livelihood. Though apart for financial reasons, their passion remains unaltered - they still meet, work on projects and discuss to take their production to newer heights. This is not a story from hollywood or a bollywood movie or a popular novel, but a real story of a group of youth around us. The city’s own Gangwayz, a budding production group.

On Dec 2, Gangwayz won the International Grand Prize at the MOFILM Global Ad Film Making Competition during the International Film Festival of India held at Hotel Park Hyatt, Goa.

The ad film, “Relief Fund” produced for Hindustan Times, directed by N S Islahuddin and Ajay Singh bagged the award. The award winning ad was one among the three entries sent by Gangwayz for the competition. All the three was in the final list along with other entries.

The ad of mere 25-seconds makes a statement on politics of relief money and the channels it passes through till it reaches the beneficiary. It predominantly boasts city-based cast and crew that includes actors Mime Ramesh, Badal Nanjundaswamy, Uday Kumar, Anil Kumar, Sudheendra and Nagabhushan.

The ad also ended up as the judges’ choice of overall winner in different categories which comprises ads for Pepsi, Nataraj pencils and other well known brands of the corporate world. Filmmaker and ad world guru Balki of Bollywood success ‘Paa’ fame was among the jury members. The Gangwayz won laurels for their creative ad, besides taking home ` two lakh cash prize.

Says Islahuddin, founder of the team that it all began with love for theatre. The first venture was short films. “There was no instant success, but we kept on moving with dedication and hard work. A short film, Spaces for Rent won accolades when it was screened at Suchithra Film Society in Bangalore,” he recollects. Filmmaker Sathyu, DCP Nanjundaswamy were all praise for the effort, he tells.

Islahuddin told City Herald the group would send the film for the International Film Festival, IFLA to be held in Los Angeles early next year. “Presently, the Hindustan Times, Pepsi have promised to engage us in their future projects. Our team has the best and the finest on human resources front, be it artistes, camera and editing works, art work and so on. But, we face financial constraints. However, we are determined to see that we are noticed and approached. We have beat stiff competition from filmmakers from Mumbai within India, the UK and other parts of Europe,” he says.

Badal Nanjundaswamy, noted art director opines that Gangwayz has best talents in the market. “But, we need to be little more organised to recognise and noticed in the market,” he adds.

MOFILM is a London based ad institution which promotes and encourages aspiring filmmakers around through big corporates. The award winning film is available on www.mofilm.com.

To reach out to Gangwayz visit www.gangwayz.com or mail to  islahere@yahoo.com.



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