Innovative ideas to improve business

Budding Managers Day Out

The location was SDM Institute for Management Development  (SDM IMD) on Chamundi Hills road here, where six MBA students presented their Summer Internship Project on Saturday.

The projects were undertaken by students to gain experience in a managerial capacity for eight weeks at a chosen corporate unit.

While the student managers presented their findings, the judges including Associate Member of Institute of Company Secretaries of India, C K Sabareeshan  and Dr Mausami Sen Gupta posed questions to decide as to who would grab the gold medal for the ‘Best Internship Project’.

The finalists were selected after intense presentations by 120 students belonging to SDM IMD.

HR Practises

At a time when most managers seek a plum role in multi-national companies, Vijet Shetty B undertook his project in a small scale industry (SSI) with the task of pointing out to the company the importance of Human Resource (HR) practises.

Expressing the importance of a performance tracking system to motivate employees, Shetty also mentioned the need to retain employees. Stressing on the need for a strong HR system to retain and nurture young talent in SSIs, Shetty said that  high attrition rate can be controlled by providing rewards and recognition to employees.

Market share decline

Another student Rahul Madnani who carried his internship at a firm that concentrates on rice exports, said that a company can keep its market share intact by becoming more customer-friendly. Also the need to have good ties with customers, can ensure that increasing competition can be kept at bay. He said that the changing with times such as providing email messages about shipments could help establish better relationships with the customers.


Priya Surendran had carried out an analysis of financial performance and working capital management at a public sector fertiliser producing firm in Kochi. She found that there is a need to ensure that a company increases its assets.

Also, she observed that government grants to ‘sick’ companies should be stopped so that they evolve new strategies to survive in the competition driven market.
The other finalists to give presentations were Rohit Ramaswamy, Vivek Jain and Sameera K C Raju.

The winner

Finally, Sameera K C Raju bagged the gold medal for the Best Summer Internship Project. Her presentation involved the analysis of transportation problems faced by largest milk producing co-operative union Amul Milk. She also provided recommendations to improve the distribution channels.


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