Project SEARCH for school children

The Energy and Resources Institute (TERI) in collaboration with Tetra Pak India Pvt Ltd has initiated Project SEARCH (Sensitisation, Education and Awareness on Recycling for Cleaner Habitat) to conduct awareness and sensitisation drives in schools in order to instill the habit of recycling among the youth. Project SEARCH will be implemented over a span of nine months and would involve 30 schools each in Delhi NCR and Bangalore. This programme would enable thousands of children to play a more proactive role and be the key drivers in the essential process of enhancing environment protection knowledge followed by positive action. TERI will focus on the overall concept of ‘Awareness – Analysis - Reflection – Action’ to raise awareness and encourage students to actively participate in the programme.

Jaideep Gokhale, Programme Head, Food for Development and Environment, Tetra Pak explains, “Private schools have been chosen for this initiative.  The idea is to start with schools with students who show propensity to consume packaged foods in higher numbers - whether in school or at home or elsewhere.  This profile of students need to be educated first about waste management dos and don’ts, recyclability of Tetra Pak packages, other materials etc.” The initiation workshop was held in Bangalore on June 15 and a similar workshop will be held for Delhi/NCR schools in Delhi on June 23. Thereafter and through July 2009 - February 2010, students and schools will continue to remain engaged through workshops, assignments and projects.

Schools will be provided with bins which become receptacles for used Tetra Pak packages. Similarly, an extra bin will be placed alongside for all other recyclables (paper waste, plastic waste including bottles etc.) The collection agency will visit schools and empty the bins, take away the collected waste at an agreed upon frequency. Tetra Pak packages will go to the recyclers, and the rest of the recyclables would be sent to appropriate dealers/agencies for further processing. The objectives of the programme are:
* To raise awareness among school students on environment in general and recycling in specific.
*To instill among children good waste management practices.
*To educate students on the benefits of carton packaging that keeps the food safe and nutritious and which can be recycled easily.  
*To inculcate the habit of recycling of waste among students thus indirectly help mitigating climate change. To help Tetra Pak set-up collection centres in schools for recycling of used cartons.  
TERI’s EEA programme
Environment Education and Awareness area at TERI has conducted several projects on issues related to water, air, climate change, energy, etc. It develops and disseminates resource material for communication, besides networking with like-minded institutes, for wider outreach. An annual international environmental examination – Green Olympiad for middle and senior school students is conducted in association with the Ministry of Environment and Forests, that culminates in the TerraQuiz, the first environmental quiz programme for school students on Indian television. School Health and Hygiene programme is being carried out in the government schools of Haryana and Delhi under the Yamuna Action Plan – II.

(If you/or your organisation is working on such initiatives, write to us at

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