Himalya International targets Rs 100 cr sales in 2 years


"We will launch the premium 'all natural' sweets that we market in North America," Himalya International Managing Director Manmohan Malik said in a statement.
The Rs 587-crore company will introduce the products and sweets in the Northern Indian market as a precursor for a nationwide launch by the year-end.
He said the company expects "the domestic sales to touch Rs 25 crore during the current financial year and has set up a target to achieve 100 crore sales during the next two years".
Himalya has signed two separate agreements with cash-and-carry chain Bharti Wal-Mart and US-based retail major Wal-Mart for selling its product and to undertake cash-and-carry operations for the products at wholesale rates.
"While Bharti Wal-Mart will handle the retail business through their mini, major and mega format stores, Wal-Mart will look after business-to-business operations including supply-to-retail, grocery set-ups, hotels, restaurants and other catering joints," Malik said.
Himalya has also tied up with other retail chains like Reliance, More, Metro Cash & Carry, Home Stores and Subka Bazaar for sales of its products, the company added.
Malik said the company has appointed distributors in Delhi, Punjab, Haryana, Karnataka, Andhra Pradesh, Tamil Nadu and Kerala. Besides, the company is looking for business partners in Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat and the process would be completed by the year-end.
Malik said the company will also be launching products like imported mushroom, fat free yogurts and paneer.
The company has been selling these products in the US and Canadian market for over a decade time.

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