BMW targets sale of 50 superbikes by year-end

BMW targets sale of 50 superbikes by year-end

"We have already sold 23 bikes so far and our target is to sell 50 bikes by December 2011," Navnit Motors' Managing Director, Sharad Kachalia, told PTI here.

BMW introduced its bikes in the domestic market in January this year. Globally, BMW's motor-cycle venture is known as BMW Motorrad and presently it sells its products at two outlets in Delhi and Mumbai.

BMW Motorrad's superbikes are imported into the country by two dealers, Deutsche Motoren and Navnit Motors.

"All our models have a good demand...but our two models -- S1000 RR and R1200 GS -- are witnessing a greater demand. We have six models and all bikes are above 1,000 cc and in the price range Rs 18-25-lakh," he said.

The German auto major sells six models of its bikes -- R1200R, S1000RR, R1200GS, K1300, K1600GTL and HP2 -- in the country.

The auto major now plans to launch bikes below 1,000cc in the domestic market. "We will bring bikes here below 1,000 cc by end-this year," he said.

Currently, BMW imports the bikes as completely built units into the domestic market from its Berlin facility.

"The two-wheeler industry is growing in the country and we hope to tap the opportunity," he said.

The company had earlier planned to enter the Indian two-wheeler market in partnership with the Munjals-promoted Hero Motors with the launch of a mid-sized single cylinder motor-cycle.

However, despite a positive market study, the project was shelved due to the small size of the Indian market for superbikes at the