Godrej brand valued at $2.86 billion

This marks an emerging practice where companies increasingly organise all their actions around the brand assets in order to delight their chosen consumers, it said.

Godrej Group Executive Vice-President (Strategic Marketing) Ashutosh Tiwari said, “Brand valuation helps by making the relatively empirical brand discourse more objective and business focussed.” The brand ‘Godrej’ has been valued at $2.86 billion.

The detailed methodology which helps make the ‘brand centricity’ discourse integrated and objective was delivered by global brand consultancy Interbrand.

Tiwari further said that the strength of the valuation can be gauged from the fact that the 100th brand in Interbrand’s global league table has a similar valuation.

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