E-books outsell print books at Amazon

Since April 1, Amazon sold 105 books for its Kindle e-reader for every 100 hardcover and paperback books, including books without Kindle versions and excluding free e-books.
“We had high hopes that this would happen eventually, but we never imagined it would happen this quickly,” said Jeff Bezos, Amazon’s chief executive.

But people should not exile their bookshelves to storage quite yet, many analysts warned. Overall, e-books account for only about 14 per cent of all general consumer fiction and nonfiction books sold, according to Forrester Research.

“E-book reading is a big deal and it’s going to continue to be even bigger,” said James L McQuivey, a digital media analyst at Forrester. “But we are not to the point where e-books are a majority of unit sales and certainly not a majority of revenue.”

Unsurprising
Amazon’s latest milestone was unsurprising to industry observers. The company said last July that sales of e-books outnumbered hardcover books and it said in January that the same was true for paperbacks. For Amazon, though, the milestone is proof that it has successfully leapt from a print business to a digital one, a transition that has challenged most companies that sell media.

It also sets the stage for Amazon to introduce an Android tablet computer, which is expected this year. E-book reading would most likely be a centrepiece of the device, which would have significantly more functionality than a Kindle to compete against the iPad.

“Just as music helped the iPod to increase the relevancy of the iPad and the iPhone, books can do the same for Amazon’s tablet,” said Jordan Rohan, an internet analyst at Stifel Nicolaus. Amazon declined to comment on the reports that it is making a tablet.
Amazon credited the surge in e-book sales in part to its newest, lowest-priced Kindle with ads, which was introduced in April for $114 and is now Amazon’s best-selling Kindle.
Even if e-books overall do not outsell print books outside of Amazon, the online bookstore is certainly a strong indicator of a trend. E-book sales in March were $69 million, an increase of 146 per cent from the year before, the Association of American Publishers said. Sales of adult hardcover books grew 6 per cent while paperback sales decreased nearly 8 per cent.

E-books have become vastly more accessible to consumers in the last year. Across the industry, publishers have been rapidly digitising their catalogue of books, making older titles available in e-book form for the first time. Even smaller independent houses that had resisted selling e-books have changed their position and discovered a new way to sell their older books.

Still, David Shanks, the chief executive of Penguin Group USA, cautioned that the Amazon announcement could be misleading. “There are many, many places around the country that sell all physical and no e-books,” Shanks said, adding that there is still ‘tremendous’ demand for print books in bookstores, and at Walmart, Target, airport stores and supermarkets, among other retailers.

Russ Grandinetti, vice president for Kindle content at Amazon, said that e-book sales had helped the publishing industry overall. “Even though some digital sales may be substitutions from print, one of the great impacts that the digital business has is people spend more minutes a day reading. They make reading more of a habit, and that’s good for the total book business,” he said.

Amazon did not disclose the number of books sold or how its revenue and profit break out for print books and e-books.