FENG SHUI

FENG SHUI

Make your store more appealing

When it comes to retail stores and display windows, Feng Shui does help in attracting prospective customers. Shopping malls are a ubiquitous part of urban living and malls have many retail outlets selling specialised ware but not all of them have the same turnover. Better Feng Shui energy in a retail space will attract more customers, greater sales and a better atmosphere for people who work in the store. 

For many, shopping is a weekend activity and a time to relax and be with the family while just gazing into display windows. Shopping is all about an emotional experience as we buy things to make us and our loved ones feel better, in other words, we are shopping for an experience, not just a particular item. 

To make customers feel nice and to enhance the special experience of shopping, retail stores can adapt some Feng Shui basics to transform the feel of the place into a vibrant energy and create good Feng Shui. Most importantly, good Feng Shui does not mean decorating with oriental looking items but creating energy that feels good, looks good and works for the purpose of a given space. On a subconscious level, we are all attuned to the Feng Shui energy movement and react to it accordingly.

The energy of your store is felt even before customers decide on entering your store. Therefore, stepping outside your store and taking a good, fresh look at your main entrance and your immediate surroundings will give you a clue. Does your outlet stand out and if you were to see your store for the first time, would you come in and is it inviting?

Good energy enhances the feel of your entrance. A clear presence, which includes a clean, crisp store name, well-lit and fresh window displays, appropriate colours relating to the door direction, building and environment has to be chosen.  Once the customer has stepped in to your store, does his attention get diverted or does he feel disinterested although you have the best of the products and stocks? The important thing to understand is that you need to create pathways for the Feng Shui energy to flow.

You need to direct the energy to create a pleasant experience and draw customers in, then help them explore by themselves what you have to offer. This means designing several pathways in your store, not just one straight line from beginning to end, creating several independent areas with different energies.

Avoid things like a big mirror directly facing the entrance, open trash can in plain view, exposed electrical cords, boxes, fluorescent ceiling lighting, stale air or strange smells and also not making your customers feel overwhelmed with a feeling of “too many staff” with no breathing space and time to decide on what you want.

Finally, try to spread out the beautiful items, or pair them in unexpected ways. In short, jazz up the store! And let your sales soar.

(The author is a master Feng Shui consultant and traditional Vaastu practitioner Email: fengshui@fengshuiserver.com Web site: - http://www.fengshuiserver.com. Ph: 080 25252456 or 25252109)

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