Show sans sales

Show sans sales

Priyanka Thakur

Was the Bangalore Fashion Week (BFW) designed to sparkle? Well, yes could be the answer going by what designers, both debutante and experienced, felt about the event.
The designers were nearly unanimous in saying that the BFW has been nothing less than exhilarating. They said the event helped them showcase and blend Indian traditional designs with modern stylistic cuts.

 Overlooking the initial hiccups that any new fashion week would have, the designers including the established ones like Jattinn Kochhar and Rocky S put in tremendous amount of effort and channelised their creative energies in their endeavours at the show.

The choreography, costumes and the make-up, nothing was out of place; prominence was given to every designer.

The designers rose to the occasion and put up surprise showstoppers to not only boost their sales but get noticed and grab the right attention at the right time.

Namratha G got Pankaj Advani to walk the ramp, Priyanka Thakur flew in Koena Mitra to showcase the bridal wear and Ramesh Dembla roped in namma Aindrita Ray and Diganth to ramp it out.

While the designers were pleased with the show, they were unhappy with the marketing aspect.

Their clothes didn’t get sold and most designers ventured out into the City, explored it and did their own bit of marketing at some of the high end stores in the City. And they’re happy that they did manage to strike some good deals outside Bangalore Fashion Week.

Hyderabad-based Zubin Vakil says while his visiting cards simply flew off the shelf, no sales happened.

“I didn’t come here expecting my clothes to be sold at all. My designs have been appreciated and people have taken samples of it as well. I just want to be remembered for my designs,” says Zubin.

 Jatinn Kochhar with the models.  DH Photo by Manjunath M SPriyanka Thakur says she too was unhappy with the response she received, in terms of sales but she didn’t brood over it. But she managed to get a positive response from most of the leading clothes stores in the City.

Jattinn Kochhar was surprised that there was no theme for the Fashion Week. The designers had woven their designs around just about any theme they wanted.

He thought a conformity to a theme could have brought out better and more practical designs.

“There has been no research carried out on the prospective buyers in the City. I wish some of the designers had done a study on the character, blend and nature of Bangalore, it would have surely reflected on their designs as well,” reasons Jattinn.

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