Indian mobile market grows 15%

Indian mobile market grows 15%

Nokia remained the top player player in handset business in 2010-11 with a market share of 39 per cent. But its revenue at Rs 12,929 crore in 2010-11 was only 0.2 per cent more than the previous year. Nokia lost market share in low-end segments to home grown handset makers like Micromax, Karbonn and Spice whereas it's high-end phones faced a tough competition from brands like Samsung, BlackBerry and HTC.

The analysts at V&D attributed Nokia’s loss of market share to its lack of dual-SIM phones in its portfolio. Dual-SIM phones have become an increasing phenomenon among value conscious Indian consumers.

Samsung with a revenue of Rs 5,720 crore captured 17 per cent market share and its annual growth was 22 per cent. Samsung’s success can be attributed to its rich product portfolio on various popular operating systems like Windows, Android and Bada. The company’s entry level smartphone ‘Wave’ and ‘Galaxy S’ have been successful during the period.

Homegrown handset company Micromax captured the third slot among V&D100 Top 10 mobile handset brands for FY2010-11. The company grew 43 per cent during the fiscal to register revenue of Rs 2,289 crore from Rs 1,602 crore a year before, and grabbed a market share of 6.9 per cent.

Canadian firm Research in Motion’s brand BlackBerry ranked fourth in India. Its revenue at Rs 1,950 in 2010-11was up 61 per cent.  The V&D survey also said mobile data card market grew at 52 per cent to Rs 1077 crore with Huawei and ZTE garnering Rs 630 crore and Rs 374 crore from this segment.

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