Bharti investing Rs 100 crore in its Hosur plant

The plant will produce fruit drinks, fruit pulps and culinary products like ketchups and sauces. The installed capacity for the plant is 300 cans and 300 tetra packs of fruit juices per minute.

FieldFresh Foods has already launched its juices like pineapple-orange, pineapple, mixed fruits and pineapple slices, sweet corn etc in the Indian market about a month ago by importing these products from Del Monte.

Speaking with select media, Bharti Enterprises Ltd Vice Chairman & Managing Director Rakesh Bharti Mittal said “we hope to start production in our plant within a year using mostly Indian fruits. The response for our products has been very good.”  People like the flavours and the content as they are nourishing and tasty, he said. Fruit juice cans are priced competitively at Rs 25 and the company is also selling through dispensers at various outlets. “When local production starts we will also go for larger packs to cater to the household demand. We see a great future for our venture as the packaged juice market is growing at 25 per cent rate every year,” FieldFresh CEO Sanjay Nandrajog said.

FieldFresh has also set up a 300 acre pilot farm in Haryana where it grows vegetables for exports as well as domestic market. In the international market, the company is the largest exporter of baby corn from India, planning to export 700 tonnes in the current fiscal, three times of last year. It has invested an additional Rs 50 crore in the farm and in cold chain.