With the partnership, Zee News has adopted the Jivox online video advertising platform, which enables publishers to immediately monetize their inventory, a Jivox statement said.
The Jivox online video advertising platform include a flash player plug-in to play video ads to allow viewers to engage in video ads and instantly respond to them.
A sophisticated video ad creator that can be easily combined using Jivox ad editor into video ads and an ad server that can deliver video ads efficiently on internet infrastructure in India is also included, it said.
All these technology components could be easily integrated by publishers and controlled via a command center - the Jivox Publisher portal - from where publishers can manage their campaigns and advertisers, the statement said.
(Published 03 August 2009, 13:07 IST)
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