Reliance Ent gets court protection against piracy of Bodyguard

The company said it has procured a 'John Doe Order' from the court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance's copyright by illegally showing the movie.

"The order is a measure to prevent piracy of 'Bodyguard' that releases on August 31... With this, we expect piracy levels for the film to come down by 60 per cent," Reliance Entertainment Vice-President Music and Anti-Piracy Sanjay Tondon told PTI.

This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders.
He said the company has already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.

Earlier, the company had procured similar court order for its last film, 'Singham', starring Ajay Devgan.

"We were able to bring down piracy by 40 per cent," Tondon said.

The company had served the John Doe Order to about 30 people for Singham, he added.
For Bodyguard, the company has readied a team that will conduct raids to identify those infringing on the copyright.

"At Reliance Entertainment, we have created a separate department to fight piracy," he added.

For Bodyguard, the company is reportedly spending Rs 22 crore on marketing and promotion, but Tondon declined comment on it.

Six weeks after the release of the movie in theatres across India, the official DVDs will be released.