Ad policy to add more revenue to City Corporation

Ad policy to add more revenue to City Corporation

The MCC expects minimum Rs 2 crore from advertisements this year

Advertisements put up by the side of one of the roads in Mangalore city. DH PHOTOSpeaking to Deccan Herald, Municipal Commissioner Dr K N Vijayprakash said that for about 30 years, MCC did not have a proper advertisement policy, which led to collection of meagre ad revenue. But, now, after three decades, MCC is looking at advertisements as a good and reliable source of income.

During 2010-11, MCC earned just Rs 81 lakh from advertisements, which is a negligible amount if one looks at the annual income of MCC, which counts at Rs 60 crore. This year, Dr Vijayprakash said that the MCC aimed at earning an income of Rs 1.09 crore barring the newly approved advertisement policies, but, now it so seems that after adopting the 16 guideline policies relating to advertisements, the income of Corporation will shoot up to Rs two crore, which is 3.5 per cent of the total income of MCC.

The Commissioner said that he hopes to see the advertisement income contributing to about 5 per cent of the total income of the MCC in future.

Mangalore City Corporation Revenue Officer Meghana Nayak said, “According to the new advertisement policy, the existing 678 hoardings in the Commissionerate have been divided in three zones- intensive zone, moderate zone and less intensive or non commercial zone.

The advertiser has to shell more to get the advertisement put up in intensive zone. The Corporation will think of hiking the tariff if need arises. MCC expects more income from advertisements, especially from the intensive zones.”

MCC Assistant Revenue Officer Praveenchandra said that this year, till August, MCC gathered Rs 31 lakhs from advertisement and hopes to cross last year’s income.