You could call it the happening people's favourite. The ‘People’ brand is not really new to the City. It set shop here a few years ago but now this brand seems to be expanding like crazy. They stock some of the funkiest clothes.
The in-house designers make sure they do a lot of research about the present generation, their tastes, their choice of clothes and where they hang out – all this reflects in the design of the clothes that are original and unique.
Metrolife spoke to the design team and brand head to get an insight into their
design philosophy.
‘People’ has women’s, men’s and kids’ wear. The designers make sure they design both the men’s and the women’s wear in keeping with the lifestyle of the young people. “It has to be youth-centric, both in cut and design. Our clothes are bright, colourful and are there for every season. The designs change with season,” explains the design team of ‘People’.
The team makes sure that every piece of garment fits perfectly with the fast, racy and fashionable outlook of the young in every growing City. Delving into the philosophy of what drives ‘People’ as a brand, R Sathyajit, COO, Casual business, Madura
Fashion and Lifestyle points out that the brand strives to make fashion more accessible and deliver to the youth the latest at affordable prices.
“We make products that are young, fashionable and yet wearable. We give the consumers the ability to choose and sport a ‘look’ as opposed to buying a single piece,” says Sathyajit. The women’s section has dresses, jeans, shorts, fashion tops, non-denim wear and an ethnic segment too. The men’s wear has casual shirts, fashion tops, polos, semi-formal shirts, denims and non- denims.
Talking about what goes into the making of men’s wear, Sourav Chakraborty, head for designing men’s wear says that the designs are inspired by the lifestyle of young professionals. “The designs must make the wearer stand apart from the rest and feel good. It is unique in cut and the colours are bright,” he says. Talking more about the design, Sathyajit pitches in “It is the ability of the designers to absorb current trends and
curate them into a look that is relevant to our consumers. The cut, fit, style and colour are our ignature elements which together help create distinctive products and looks for our consumers.”
About accessories, the design team insists that every garment at ‘People’ needs to be accessorised, “All apparel can and must be accessorised.
Accessories allow one to experiment with a look and be very expressive. We have a fine range of accessories. We stress equally on this and are always looking to increase our offerings in this space,” adds Sathyajit. There’s an impressive range of bags in colourful shapes and sizes, belts, earrings, shawls, stoles, bangles, neckpieces... the buyer is sure to be spoilt for choices.
Sheezan Mushtaq, II PUC, Oxbridge College wore a grey coloured fashion top with a purple jacket and denims.
Punchline: “The clothes blend well with the taste of
the fashion concious young people. The clothes are
comfortable and the brand has an interesting variety of clothes and matching accessories to choose from.”
Price: Fashion top (Rs 499), jacket (Rs 1399) and denims (Rs 999).
Neema Thimmaiah, PG, Bharatiya Vidya Bhavan wore a vicose black top with a blue and white checked cotton jacket, denim shorts and brightened the look with a colourful scarf.
Punchline: “The clothes are very vintage and yet have a chic look. I love the red and white stole and the jacket. They can be teamed with anything. And the prices are
affordable.”
Zain Syed Zain, III year BBM, Indian Academy slipped into a checked shirt, a sleeveless jacket, denims and complemented the look with a cap and tie.
Punchline: “It is great to wear something that is different in appearance and style. The clothes are unique and fashionable. They’re definitely comfortable and
I will come back for more.”
Price: Shirt (Rs 999), Sleeveless jacket (Rs 1099), Jeans (Rs 699), cap (Rs 399), tie (Rs 499)
Preethi Muddhukrishna, III year, BCom, Mount Carmel College wore a white top with a black sleeveless jacket and paired it with pink denims.
Punchline: “It’s trendy, casual and chic. There’s something for everyone. I can wear this for a day out with my friends. You can mix and match the clothes that are bright and colourful. The accessories blend well
with the outfit.”
Price: Top (Rs 449), jacket (Rs 699), pick denims (Rs 1099).
Price: Top (Rs 499), Jacket (Rs 799), scarf (Rs 249) and denim shorts (Rs 799)
Shah Adan, III year BCom, Jain College picked up a
fashion top, tied a check shirt around his waist and matched it with dark denims.
Punchline: “I will wear this outfit to a club or a party. The clothes are cool and funky and the look of every garment can be enhanced by changing the accessories.”
Price: Fashion top (Rs 499), casual shirt (Rs 899), denims (Rs 999), cap (Rs 499) and tie (Rs 399)
Pratiksha Payal, II year MBA, Jain College picked up a printed salwar kameez set and complemented it with a suitable bright -coloured beaded neckpiece.
Punchline: “The collection is really awesome and the colours are bright. The cut and design are perfect and the fit is really good.”
Price: Salwar kameez set
(Rs 1499)
Courtesy: People Store, CMH ROAD, INDIRANAGAR, DH Photo by Janardhan B K
Are you a college student and want to model for Metrolife’s ‘Haute Style’? Do you have any fashion tips for the season? Or you simply want to say something about our new feature ‘Haute Style’? Send your emails to: metrolife@deccanherald.co.in or dhmetro@gmail.com
