BSY's hearing on bail plea to coincide with Metro inauguration

Yeddyurappa, who was keen on inaugurating the project, had jumped the gun and announced that Reach-1 was ready and that it would be open for public by Ugadi (April 4, 2011). But that was not to be. During his tenure, the project had missed more than two deadlines and is finally scheduled for inauguration on October 20.

Meanwhile, speaking to Deccan Herald, Bangalore Metro Rail Corporation Limited (BMRCL) Managing Director N Sivasailam said all arrangements were being made for the success of the inaugural function.

“The government has provided us 20 spots to put up hoardings and we are also issuing half-page advertisements to registered newspapers barring evening papers,” Sivasailam said. The BMRCL chief had recently said they had earmarked over Rs one crore for media advertisements of the inauguration.

He said the Corporation would not give any ads on radio and added that some contractors of BMRCL were bringing out exclusive pull-outs in newspapers coinciding with the inauguration.

However, even as BMRCL is advertising through traditional media, it has failed to cater to the “audience” on the web while it heralds the “most modern” transportation system in the City.

Forget advertisements online, the Corporation does not even have a mention of the launch on its own website –– www.bmrc.co.in

While newspaper offices are getting several calls enquiring about the launch and various other related information, BMRCL has kept mum. A section of the tech-savvy readers asked Deccan Herald if they could find the information online, other than on news websites.

Aditya, a software company employee, said: “I am in Chennai on a trip right now and will be back on October 19. Given that Chennai papers do no write on Bangalore Metro, I visited BMRCL’s website to find out when I could use the service, but in vain.”