Tech blog

Tech blog

Videos get eyeballs  

»The popularity of online videos continues to soar. According to a Burst Media survey about 30 per cent of the US users watch online videos for more than six hours a week. Three per cent of them watch online videos for more than 24 hours a week. Compare this to the time spent by an average reader on major newspaper websites, which is measured in minutes per month.

Data from YouTube, the world's largest video sharing site, which gets 800 million unique visitors every month, supports this finding. comScore reports that viewers on an average spent 6.3 hours watching YouTube videos in September 2011.
Nearly forty billion online videos were watched in September and 47 per cent of them on YouTube. Entertainment and user generated videos are popular with TV shows, music videos and sports programmes topping the charts.Video popularity is a global phenomena; 60 per cent of YouTube users watch non-English clips.

YouTube is now available in IsiZulu, Afrikaans, Kiswahili and Amharic. Online video are on the rise in India as well. comScore says 30.2 million online users in India watched online videos in January 2011.

An average viewer watched
5 hours of videos during that month. YouTube accounts for 44.5 per cent  of all videos viewed in India. Facebook, Metacafe, Network 18 sites and Rediff are the other popular destinations.

In the United States, Brazil, United Kingdom, Singapore and other countries more than 80 per cent of online visitors watch videos. Compared to them the reach of online video is limited in India. But with increasing broadband penetration, online videos can only become popular.