Innovative cos show growth potential at product conclave

ZipDial, innovators on ‘missed call’ model, have fashioned out a feedback system that allows brands to precisely know what their customers think about their ideas and innovations.

“When you give a missed call, you express an intent,” said ZipDial Chairman Sanjay Swamy at the Nasscom Product Conclave. “Normally, that is a person to person thing. But we have made missed call register with the server, which has been assigned a mobile number. Customers, for whatever purpose they call the number, register their vote in a campaign or even request their bank statement by giving a missed call.”  ZipDial is being used for collecting feedback at this year’s conclave.

The company, in just a year since inception, has signed up with top brands like Proctor & Gamble for product campaigns, wherein a customer trying out their samples have to give a missed call to one of two numbers given in order to approve or disapprove of it. A media campaign on support to Lokpal Bill has been one of many social issues for which ZipDial’s services have been used, CEO Valerie Rozycki Wagoner said.

This year’s conclave has been attended by several start ups working on unique product concepts. Companies such as Open Web Labs, have been trying different business models over social networking platforms. The company, with just three engineering staff including young CEO Rajan Chandy, has created an application that allows job seekers and employers connect through Facebook.

“Users add a tag to their Facebook frontpage. Our customers (companies) tag their Facebook page with job seekers. Through our application (on the FB) the user and his friends can directly apply for jobs to a company,” Chandy explained, adding the application called HirePlug – automatically creates the database of applicants which the employer can access.

Expand business

Open Labs currently has 10 IT firms as its clients and has plans to expand business in the US, where access to Facebook is allowed by companies.

Others like Hemanth Satyanarayana, CEO of Hyderabad-based Imaginate, have tried out with newer technologies such as Augmented Reality (AR), which is touted as next gamechanger. His product — TrialAR, helps apparel retailers to let customers try their choices of dresses on application before they could shortlist on the one or two dresses for actual trial.

“The product comes with an LCD display with a camera. The application collects measurements of the customer before selecting a list of dresses that fit them and provide an idea of how it would look on them,” Hemanth said. 

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