Social media losing sheen among urban youth: Survey

Social networks may be the lifeline of irrepressible lingo and dissent, globally, from the ‘Arab Spring’ to our own Anna Hazare. But, surprisingly, a “burnout is visible” among Indian youths, a recent survey by the country’s apex industry body ASSOCHAM has revealed.

A majority of 2,000 youngsters surveyed across 10 major Indian cities including the four Metros, are visiting social networks “less frequently now”, than when they initially signed up.

Social networks like Facebook, Google+, Twitter, Orkut, Linkedin, Myspace, Friendster, Hi5, BigAdda and others, no longer draw the same craze as before among the urban youths in these cities, the survey conducted under the aegis of the ASSOCHAM Social Development Foundation, says.

According to the results of the survey, a copy of which was released here, covered youths between the age-group of 12-25 years which included both girls and boys in equal proportion – of 1,000 respondents in each of the categories.