What's the fuss all about?

Meaningless Occasion

What's the fuss all about?

Every year, the days running up to Valentine’s Day see the entire City festooned in pink, and hoards of love-struck Bangaloreans flocking to gift shops and giving brisk business to florists.

But amidst this atmosphere of soppiness, there is still a section of the City which firmly rejects all the frills, fuss and other trappings of the festival — whether it’s because they question the very notion of Valentine’s Day, dislike its commercialised nature or simply feel the entire occasion is pointless. Metrolife caught up with a few of them to find out why they give an adamant thumbs down to the ‘day of love’. 

Shruthi, a professional, feels that the idea behind Valentine’s Day has morphed into nothing more than a commercial venture. “Today, it doesn’t help us in any way — it only helps florists and other shops to build their business,” she says. She’s also of the opinion that the traditions associated with Valentine’s Day are slowly becoming redundant.

“It’s ridiculous, frankly, when I see people going that extra mile to show their love on Valentine’s Day. Real love doesn’t need this commercialised circus,” she insists.

She isn’t the only one who feels that Valentine’s is more about the money than love.

Sowmya, also a professional, shares the same opinion. “It doesn’t make sense. For me, every day is a day of love — there shouldn’t be a special day for it. Valentine’s Day is very commercialised, and is just an occasion for people to buy gifts and teddy bears,” she says scornfully.

College students also highlight the element of pressure which is often associated with Valentine’s Day. Sajo, an engineering student, says that although he isn’t against the entire occasion per se, he has seen that many of his friends start to get nervous as the day approaches. “People feel that they have to buy something for their girlfriends — otherwise, girls tend to demand where their gift is, and there’s a certain element of pressure. However, not everyone is like that. Personally, I would buy a girl something only if I had money with me at that point,” he explains.

Valentine’s Day has also been transformed into some sort of cult — and some students feel that they’re forced to join in by the intense advertising and marketing of the festival.

Anjali, a psychology student, says that there are many meaningless traditions which have come to be associated with the festival that youngsters are expected to follow.

“Now, it’s all about giving the person you’re dating a bunch of flowers and a rather mushy card. Everyone’s trying to jump on the bandwagon, and other brands are just making money out of it,” she concludes.

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