Sozo jewels dazzle expo visitors

Jewellers from across the country, displaying the best of the traditional and contemporary jewellery, were present at the Palace Grounds on Saturday presenting their collection to customers.

About 45 brands including Abharan, Gitanjali, GRT, Neelkanth, Amrapali, Raniwala and PC Chandra made their presence felt at the Jewels Exotica jewellery expo.

The expo was hosted by Expo World, specialised in organising jewellery shows ‘Jewels of India’ twice every year in the city.

While ‘Jewels of India’ is being organised for the past 12 years and draws a crowd of more than a lakh, Jewels Exotica will cater to the upmarket demands, said Sandeep Bekal, CEO of Expo World.

Despite it being not being the marriage season, the expo attracted a large number of footfalls. “The expo has on sale jewellery beginning from Rs 10,000 and stretching up to Rs one crore,” said Bekal. The market in the city was open to investing in expensive jewellery, he added.

“There is a lot of demand for ‘Adike’ pattern jewellery,” said Rani, an assistant at the jewellery store, Amrapali. Traditional Thewa and contemporary Sozo jewellery from Rajasthan also sold well at the expo. Indians still prefer gold over other metals and the demand for traditional designs never drops, according to Bekal.

For many visitors at the expo, it was about getting the opportunity to view those many varieties under one roof. “We came to take a look around. Though we do not buy right away, expos such as these will help us select the shops of our choice and go back to it later,” said a visitor Chetana.

The expo saw footfalls of about 10,000 people on the first day and it will go on till February 20.