<p> Chaleo Yoovidhya, whose invention of energy drink Red Bull created a global sensation and made him one of Thailand's richest men, died Saturday at the age of 90. <br /><br /></p>.<p>Chaleo passed away due to natural causes at Chulalongkorn Hospital in Bangkok, reported Xinhua citing the Bangkok Post online.<br /><br />Chaleo founded T.C. Pharmaceuticals, which developed the energy drink "Krating Daeng" -- in Thai meaning "red bull", in the 1970s. The product became highly popular among truck drivers and labourers.<br /><br />Austrian entrepreneur Dietrich Mateschitz discovered the drink while on a sales trip to Asia in 1984. He talked with Chaleo and his son Chalerm about marketing the drink worldwide with a new brand Red Bull. <br /><br />The Yoovidhya family owns 51 percent of the joint venture and Mateschitz 49 percent.</p>
<p> Chaleo Yoovidhya, whose invention of energy drink Red Bull created a global sensation and made him one of Thailand's richest men, died Saturday at the age of 90. <br /><br /></p>.<p>Chaleo passed away due to natural causes at Chulalongkorn Hospital in Bangkok, reported Xinhua citing the Bangkok Post online.<br /><br />Chaleo founded T.C. Pharmaceuticals, which developed the energy drink "Krating Daeng" -- in Thai meaning "red bull", in the 1970s. The product became highly popular among truck drivers and labourers.<br /><br />Austrian entrepreneur Dietrich Mateschitz discovered the drink while on a sales trip to Asia in 1984. He talked with Chaleo and his son Chalerm about marketing the drink worldwide with a new brand Red Bull. <br /><br />The Yoovidhya family owns 51 percent of the joint venture and Mateschitz 49 percent.</p>
