Slow consumer spend, smartphones slow down printer market growth

Slow consumer spending and proliferation of smartphones and tablets led to 5.9 per cent decline in the Indian printer copier and multifunctional product (MFP) market to 6.41 lakh units in the fourth quarter last year, research firm Gartner said today.

In contrast, 6.81 lakh units had been shipped in the October-December quarter of 2010.
"Q4 of 2011 did not meet expectations when compared to the previous quarter. Inkjet and page products registered mixed sales as organisations controlled purchasing of print devices and looked for services rather than products," Gartner Research analyst Amrita Choudhury said.

The growing proliferation of electronic media, such as smartphones and tablets, as a means of communication also contributed to the dismal outcome, the research firm said.
HP remained the leader with 53 per cent market share in the Q4 2011, though it lost share by 2.7 percentage points as compared to the fourth quarter of 2010, Gartner said.

Canon followed with 21.8 per cent market share, while Epson and Samsung followed with 9.8 per cent and 7.9 per cent market share, respectively, it added.

In the A4 MFP space, which includes inkjet and page technology, HP maintained its leadership position with 52.2 per cent market share, followed by Canon, Epson and Samsung with 20.6, 10.9 and 8.6 per cent share, respectively.

In the A3 flatbed copier MFP segment, Canon led the market with 24.7 per cent share, followed by Ricoh, Konica Minolta and Xerox with 19.4 per cent, 15.1 per cent and 11 per cent share respectively, the study said.

The inkjet printers market experienced a decline of 24.9 per cent compared to the fourth quarter of 2010, the research said.

In the inkjet segment, HP witnessed a shipment decline of 35.6 per cent compared to fourth quarter of 2010. HP’s share of the market too declined from 71 per cent in Q4 of 2010 to 61 per cent in Q4 of 2011, Gartner said.

But Epson witnessed a 16.7 per cent growth in its sale to command 31 per cent market share, Gartner said.

Canon saw a decline of 34 per cent compared to the fourth quarter of 2010, but it did not have much effect on its market share, as it shrunk to 8 per cent from 9 per cent in Q4 of 2010, it added.

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