India woos global film makers

India woos global film makers

Film tourism is the new catchword with the ministry of information and broadcasting (I&B) to woo global film makers to come and shoot in the country across various locations.

The Centre’s move comes in the wake of a 42 per cent rise in the number of Hollywood movies shot in India between 2010 and 2011, according to Ernst & Young. While 19 Hollywood films were shot in 2010, in 2011 it rose to 27.

The ministry, currently working on Film Commission of India to provide for a one-stop window for clearances and permissions for global film makers to facilitate shooting their films in India, is wooing film makers at Cannes Film Festival in France to explore India for their location shoots in a big way.

According to I&B Secretary Uday Kumar Varma, the India Pavilion at Cannes is showcasing India as preferred destination for global film makers, following the heightened interest in India as an attractive film locale.

With 28 states, 850 million people under the age of 35, 2.9 billion cinema ticket sales, says Confederation of Indian Industry (CII) Director General Chandrajit Banerjee, India offers immense opportunity for film makers not only to shoot in India but also work on Indian version of the film that will give business access in India.

Access to world class technicians and equipment, amazing choice of locations to shoot for any type of film, and skilled professionals available across the country,  offers global film makers ready local infrastructure to take up film shoots in India, says Banjerjee. The I&B ministry is promoting Mumbai, Kerala, Varanasi, Ladakh, Karnataka, Kashmir, Kolkata, Goa and Himachal Pradesh as some of the destinations.

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