Your Google search just got smarter!

Google is now taking search a step further by trying to add some intelligence to it so that it’s no longer based on keywords.

Last month, the search giant had announced its Knowledge Graph and has seen an upbeat appreciation from the web community. With this, the company has been working on an intelligent model, a “graph” that understands real-world entities and their relationships to one another: things, not strings.

The Knowledge Graph enables you to search for things, people or places that Google knows about - landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more - and instantly get information that is relevant to your query.

Google Knowledge Graph changes the way one searches in three main ways. It finds the right thing; gets the best summary and goes deeper and broader. Suppose you search for Taj Mahal, then you not only get web information about the monument, but you also get  precise data regarding the monument like height, contact details and even a map showing the location.

It uses Freebase database, the company it had acquired two years ago. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it is tuned-based on what people search for, and what we find out on the web.

“We have been working on a whole new way to make machine search more intelligent. The basic problem lies in computers moving from strings to things,” said Google India (Product) Country Head Lalitesh Katragadda.

On Google’s Official Blog, Senior Vice-President (Engineering) Amit Singhal wrote, “Now Google can narrow your search results just to the one you mean.”

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