JOIN US A billboard featuring a man flying around it with a jet pack -- estimated to cost USD 1.3 billion for a month -- unveiled here is being touted as the world's most expensive.
Showcasing seconds-long promotion for skydiving center Skydive Dubai, in association with Go Fast, a global energy brand, the billboard is positioned at the entrance of Burj Khalifa, the world's tallest building.
It was first showcased on the 1st of June. The billboard involves a man with a jet pack, initially hidden within the billboard, to emerge from the billboard and fly around it for approximately 20-30 seconds, before landing back on the billboard.
If the jet pack act for the billboard were to continue for a month, it would cost approximately USD 1.3 billion, a statement from Skydive Dubai said.
Nasser Al Neyadi, Chairman of Skydive Dubai, said, "This is an epic moment... This initiative is another example showcasing Dubai as a world leader in innovation and technology."
The flight for the promotional act would cost a minimum of USD 500 per second. If the number of seconds in a month is multiplied by USD 500, the total amounts to approximately USD 1.3 billion for the month-long fly time for the billboard.