Madura plans online retail portal

Madura Fashion & Lifestyle, a part of diversified Aditya Birla Nuvo Group, is planning to foray into the e-commerce space to sell its brands.

“In the next six to eight months, we would be looking at introducing an e-commerce channel,” Madura Fashion & Lifestyle Chief Executive Ashish Dixit said.

Asked if it will start the new business with select brands or roll it across the board, Dixit said, “We are still evaluating how to go about it.”The company hawks premium brands such as Van Heusen, Peter England, Louis Phillipe, Allen Solly, Esprit.

The Aditya-Birla Group company expects the e-commerce venture to drive its sales, especially in cities where retail penetration is quite low.

It is also betting big on its brick and mortar format, and will be expanding its outlets.