Obama, Romney spend record $710 mn on ad war

In their most expensive ad war, the campaigns of President Barack Obama and Republican challenger Mitt Romney and their allies spent a record shattering  $710 million in just 12 battleground states, according to a media report.

In the most heavily contested swing state of Ohio, the campaigns and the various ostensibly independent committees supporting them saturated the airwaves with $146 million worth of commercials on broadcast and local cable, CNN reported citing a source  tracking ad buys.

Close behind Ohio were the two other swing states most heavily fought over: Florida, where $133 million worth of ad time was purchased and Virginia, which saw $110 million worth of commercials.

Six of the top 10 stations airing political ads were in Ohio: four in Cleveland and two in Columbus.

Several Republican super PACs, ostensibly independent political action committees that are by a  federal court allowed to engage in unlimited political spending independently of the campaigns, bought air time in Pennsylvania during the final stretch hoping to put the state into play, CNN said.

The Obama campaign then countered resulting in a total of almost $26 million being spent  there during the general election.

In the end the Obama campaign spent $260 million on their battleground ads while the Romney campaign purchased $180 million worth of commercials, it said.

When the campaign and its allies are combined Republicans with $411 million outpaced  Democrats and their $301 million.

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