Honda to 'Amaze' with diesel car

Car maker Honda Cars India Limited on Friday unveiled the name of its first diesel car in India, an all-new entry-level sedan built on the platform of the Brio hatchback.

The new car, the company said, would be called ‘Amaze’, which will be rolled out in the Thai market as well, apart from India.

The Amaze will hit Indian roads by the next financial year 2013-14, informed Honda Cars India Limited Senior Vice-President Jnaneswar Sen. The model for India will be available with a newly-developed diesel engine, designed in Japan. Besides, a petrol engine is also being planned, Honda said in a statement.

“In India, the Honda Amaze models will be introduced to the market at affordable prices realised by increasing cost competitiveness through local sourcing and production,” the statment claimed, without divulging further details.

Honda, which was yet to enter the lucrative Indian diesel car market until recently, will be competing with models from the likes of Maruti Suzuki, Hyundai, Toyota and Nissan among others. Talking to Deccan Herald, Sen said that the company sees great potential in the country’s diesel car market. “It is never too late for any venture in a growing market like India,” he said, when asked about the company’s late foray into the diesel car market.

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