Gujarat Cong in soup over ad faux pas

A faux pas by the Gujarat Congress has given enough ammunition to the BJP just ahead of the Assembly elections in the state.

It was alleged that the picture of a girl, used by the Congress in an advertisement decrying malnutrition in Gujarat, was actually shot in Sri Lanka after the island nation was ravaged by flood. The campaign, with the slogan “join hands for change,” claims that 45 per cent of the children in Gujarat are malnourished.

It came to light after a pro-BJP website put a link to the web page of a Christian charity organisation, that allegedly had the original picture.

BJP national Spokesperson Nirmala Sitharaman raked up the issue at a media interaction in Ahmedabad on Monday. “The way the picture was used to tarnish Gujarat’s image only shows the Congress’ lack of commitment to the state,” Sitharaman said. “It is a heartless way of projecting Gujarat.”

The Congress campaign managers went on defensive and blamed the advertising agency assigned the job for the goof up. Senior Congress leader Siddharth Patel said: “The image was used as a symbol and the fact that this particular image is not of a Gujarati child does not wash away the fact that 45 per cent children in the state are malnourished.”

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