<p>There was a time when women's tears were used to sell cinema. Today, it is their bodies, under the pretext of giving audience, what they want. It is high time to think if cinema today is meaningful to make an impact, opined eminent writer B M Rohini.<br /><br /></p>.<p>She was speaking at the valedictory programme of Film Festival - 2013 organised by Sahamatha Film Society in association with SDM College of Business Management at SDM College premises on Sunday.<br /><br />People still like good films and watch them in interest. Awareness is the need of the hour, as it shall help in understanding and reviewing cinema, she said. Cinema is one of the most powerful media and is extremely successful in creating mass awareness. However, sex and violence is dominating in most of the films today. A mindset is created that a film won't sell without these elements. There is a thin line between love and sex and the director needs to understand it before picturising it, she said.<br /><br />She stressed that there is a need for films that question certain norms in the society and hence make people think.<br /><br />Sandesha Foundation Director Rev Fr Vijay Victor Lobo regretted that the young generation cannot differentiate between the reel and the real. They have lost empathy and violence does not affect them anymore.Children are made to sit in front of television from a very young age and they become mute spectators of violence, especially in cartoon shows. This ultimately affects their emotions and understanding and finally they become numb, he said.<br /><br />The film fest that kicked off on February 6, screened around 13 films. It's main aim was to understand Indian culture and communities through films and to celebrate 100 years of glorious Indian cinema.<br /></p>
<p>There was a time when women's tears were used to sell cinema. Today, it is their bodies, under the pretext of giving audience, what they want. It is high time to think if cinema today is meaningful to make an impact, opined eminent writer B M Rohini.<br /><br /></p>.<p>She was speaking at the valedictory programme of Film Festival - 2013 organised by Sahamatha Film Society in association with SDM College of Business Management at SDM College premises on Sunday.<br /><br />People still like good films and watch them in interest. Awareness is the need of the hour, as it shall help in understanding and reviewing cinema, she said. Cinema is one of the most powerful media and is extremely successful in creating mass awareness. However, sex and violence is dominating in most of the films today. A mindset is created that a film won't sell without these elements. There is a thin line between love and sex and the director needs to understand it before picturising it, she said.<br /><br />She stressed that there is a need for films that question certain norms in the society and hence make people think.<br /><br />Sandesha Foundation Director Rev Fr Vijay Victor Lobo regretted that the young generation cannot differentiate between the reel and the real. They have lost empathy and violence does not affect them anymore.Children are made to sit in front of television from a very young age and they become mute spectators of violence, especially in cartoon shows. This ultimately affects their emotions and understanding and finally they become numb, he said.<br /><br />The film fest that kicked off on February 6, screened around 13 films. It's main aim was to understand Indian culture and communities through films and to celebrate 100 years of glorious Indian cinema.<br /></p>
