BCCI TV rights to remain with Nimbus


The decision to award the rights to Nimbus, who will pay the BCCI Rs 31.5 crore per international match, be it a T20 game, a 50-over match or a Test match, was taken at the Board’s marketing committee meeting held here on Tuesday.

Though the BCCI kept mum about the awarding of the broadcast rights from April 1, 2010 to March 31, 2014, sources in the Board said Nimbus had again bagged the TV rights.

The earlier deal was originally worth $612 million. But it was reduced and reworked to $549 million on a request by Nimbus following the government ordinance that forced the rights holders to give compulsory feed of sports events of national importance to Doordarshan.

The previous agreement between BCCI and Nimbus ends after the home series against South Africa. The marketing committee will also float fresh tenders for the team sponsorship rights now held by Sahara.

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