Women's online platform has 25% men shopping

Women's online platform  has 25% men shopping

Limeroad.com, the shopping portal for women, has about 25 per cent men buying items ranging from gifts to home collections, according to its founder and CEO, Suchi Mukherjee.

“The portal was launched last October actually keeping in mind only women. To our surprise, about 20 to 25 per cent shoppers are men,” Mukherjee said, adding plans are afoot to foray into men’s products. “Once we are done with creating an extensive platform for women, we plan to move on to the other demographic profile.”
She also hinted at Series B funding. “We will need funds as we scale up operations,” she said, but didn’t commit to any timeframe or amount to be raised. LimeRoad.com is owned by A M Marketplaces.

The four-month-old venture was started with a funding of $5 million from two institutional investors - Matrix Partners and LightSpeed Ventures - apart from two small investors, Ahti Heinla, founding architect of Skype and Michael V Swaaij, ex-chairman of Skype. It is believed that Ahti and Michael have invested close to half a million dollars.

 The promoters are Mukherjee, who had stints at eBay, Skype and Gumtree; Manish Saksena, ex-COO, Tommy Hilfiger India; Ankush Mehra, ex-Head of Supply Chain at Reliance Hypermarkets and Prashant Mallik (formerly with Facebook). Mukherjee however, declined to comment on promoters’ stake or that of the two small investors.
Mukherjee added that apart from the regular way of selling products –  national, global and traditional – the portal is also into selling city-specific products unique to Bangalore, New Delhi, Lucknow, Hyderabad and five other cities.

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