KKR launches brand campaign for IPL 6

Defending IPL champions Kolkata Knight Riders today launched a new slogan - 'One Team. One Pledge' as their brand campaign ahead of the sixth edition of the mega-tournament starting April 3.

The slogan will now feature alongside the signature KKR anthem of 'Korbo Lorbo Jeetbo'.

"We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the 'Team KKR' concept." KKR CEO and MD Venky Mysore said in a release issued here.

"No individual is bigger than the team. Our new theme -- One Team. One Pledge -- is consistent with this philosophy as well as KKR's continued commitment to the promise of 'Korbo Lorbo Jeetbo'," he said.

The new design makes extensive use of typography and will feature across KKR's advertising, media and outdoor and indoor branding. The season six of the cash-rich tournament will be held from April 3 to May 26.

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