'Womenswear driving topline growth'

The larger share of revenues from menswear in its topline notwithstanding, the market for womenswear, is growing at a faster pace, according to Indus-Clothing League CEO Rachna Aggarwal.

“We have been seeing growth of about 30-40 per cent year-on-year in our exclusive womenswear brand for the last 3-4 years, though (overall) contribution from womenswear to our revenues is about 25 per cent. Our first exclusive womenswear brand, Jealous 21 has grown from approximately Rs 1 crore to Rs 100 crore in five to six years,” she said. Menswear, she added is growing at about 20 per cent.

To capitalise on the trend, the Future Ventures-promoted company will be launching its second womenswear brand called “MOHR” next April and hopes to garner revenues of Rs 15 to 20 crore in the first year itself. The brand will be positioned at working women in the age group of 24 to 35 years, with both Western and fusion lines of collection, priced between Rs 999 to Rs 2,999.

She added, “While there are number of brands in the pure ethnic womenswear space including private labels, there is a huge gap for branded clothing for women outside the youth market. We don’t find too many brands here.” The company hopes to close the current fiscal with revenue growth of 15 per cent to its 2011-12 revenues of Rs 550 crore.

For 2013-14, it is targeting growth of about 25 per cent. “We opened about 25 franchise stores in 2012-13 and will see full year business from these additional stores in 2013-14. Also, we hope consumer demand to be good this summer, unlike last year when it was subdued,” she said.

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