DD, sister channels to be available on smartphones

DD, sister channels to be available on smartphones

Viewers in 10 cities across the country including the four metros, will soon be able to watch Doordarshan and 19 other channels offered by Prasar Bharati on their smartphone, tablet or laptop for free.

Officials said the national broadcaster has charted out an aggressive plan to expand the range of its mobile TV services to at least 40 major cities and the services are likely to start in the first 10 cities before the end of year 2013.

“Prasar Bharati has experimented with Mobile TV service in the past also and in 2007 a pilot project had been set up in Delhi. However the technology used at that time only allowed signals to be transmitted within a radius of 10 kilometres.

“The technology that will be used now will be­­ - Digital Video Broadcast - terrestrial (DVB-T2) which can take high quality signals in a radius of 90 kilometres,” an official source said.

Prasar Bharati officials hoped that the launch of the advanced mobile TV services would give them a strong grip over a new segment of market – the smart phone owning next generation- whose numbers are substancial and fast growing.

Officials also said that presently watching television or video clips on mobile is not very convenient since buffering takes a long time.

“One of the biggest advantages this service would offer is that there would be no buffering and the clarity would be high definition. It would be like watching normal high definition TV on the move,” the official said.

Sources said while the technical aspects of the mobile TV project are being looked into by the engineering wing of Doordarshan. A separate team of officials are examining what kind of content the national broadcaster would put out on the Mobile TV channels.

“While the content produced by Doordarshan would be the mainstay, we are also open to the option of private television channels using this platform and showcasing their content,” a senior official said.

While Prasar Bharati considers its plan to launch mobile TV in major cities a ‘next generation’ measure, it was the first mover in this segment after having launched a pilot project in May 2007 with a bouquet of eight TV channels in the capital.

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